You need to have some sort of marketing strategy to help build your business brand and reputation.
One way to this is with online marketing. Online marketing which is also called internet marketing or online advertising is using different strategies, tools and/or methods to get your marketing message out to the world. I am sharing with you 4 ways this can be accomplished:
Your website is your online home that houses information that allows your customers to find information on a problem they are seeking a solution for. Your website is your prime real estate therefore, you want to make sure you take the time to include valuable information you want customers to find.
• Your website should be designed for your ideal client in mind.
• The words on your website should be strategically written to speak to your ideal client.
• The setup should be “take action” ready (request a service and/or buy a product).
Blogging is another online marketing strategy to promote your business. There are tremendous benefits to blog marketing. Here are a few:
• Build relationships
• Get more customers to know about your business
• Improve your SEO (more about this in a future post)
• Sell your product and/or service
3. Social Media
Do we really know what social media is? It’s social networking, but it can be used however you choose to. From an online marketing perspective, you can advertise your business and drive traffic back to your website or blog, so your prospects can learn more about you and your products and services.
The top 3 social media platforms where you want to have your presence are:
Email marketing is a strategy that can be used to grow a mailing list of potential customers. The tool can be a newsletter. The goal of the newsletter should be to build a list of responsive customers that you share valuable content with, position yourself as an expert and you can market your services and/or products again and again.
Online marketing is a key part for running a successful business online.
Question: What marketing strategy are you applying to build your business online? I would love to hear about it in the comment section below.
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