I can understand the challenges of working a full-time job while you’re building your business. The demands on your time, learning new technologies, spending your money and trying to manage your home life. I’ve done it myself and have learned some lessons that I would like to share with you. Today, I want to share with you five tips on how you can get started with your own online side business, while you’re still working in your full-time job.
1. You need to have a strong why that motivates you.
With the demands of your full-time job and you’re trying to get your business up and running, you really have to focus on what is going to motivate you. Imagine right now, it’s around 12:30 in the afternoon and you’re still in your nine to five job, and this is the time that you take your lunch break. What are you doing at this point in time? How are you going to utilize your lunch time? It’s so important to have a strong why that motivates you so that you’ll take that opportune time to build your business.
I kid you not…. there were days when I was building my business that I didn’t even take a lunch to just eat (even my favorite grilled chicken salad:) This was the time I was on coaching calls, marketing myself or I was listening to audiobooks, podcasts or reading a personal development book. I had to learn to maximize my lunch time to get things done in my business because I knew what was motivating me.
2. Create a vision for your life and your business.
What does your life actually look like when you’re finally living on your own terms with your successful business? When you can see yourself beyond the nine to five, and take consistent action to move yourself forward that’s when you’ll get things done in your business.
When you’re trying to build a business and you really don’t know what the business looks like or what your life will look like beyond that job there’s a little friction.
Having a vision of where you’re going helps to reduce friction.
You may wonder why it feel like a struggle sometimes. Because your mind is in that employee mindset and still focused on the day-to-day demands and tasks that you have to get done in your job, but at the same time, you feel like you’re doing so many activities to build your business. I get it.[clickToTweet tweet=”Your mind needs to have a target, it needs to have a visual of where you’re trying to go.” quote=”Your mind needs to have a target, it needs to have a visual of where you’re trying to go.” theme=”style3″]
Even myself, I had to get a clear vision, what do my business look like? Where am I trying to go? What do my life looks like on the other side of this job? If that’s an area that you feel like you’re struggling with, let’s jump on a free strategy call, I do offer a FREE 30-minute launch your online business strategy session and we can talk through that vision or talk through some of the basis … laying down the foundation of your business.
3. Learn the Right skills.
There are three skills that you should learn initially when you are building your business on the side while still in your full-time job.
1. Learn online marketing because people have to know who you are so you have to market yourself. When it comes down to online marketing there’s so much to learn in online marketing.
Initially, when you start with online marketing, start with where’s your ideal client or customer is hanging out online. There’s going to be some market research involved; therefore you need to make sure that you spend some time doing a little market research because you want to attract the right people into your business.
Market research is like a roadmap as Lesley Spencer Pyle explained in her article “How to Do Market Research–The Basics.”
You don’t want to just go out there and just be putting out information, you want to make sure you get the right leads coming into your business.
Also, start with what is comfortable to you and work your way up to other marketing strategies.
With those two things in hand when you are learning to do online marketing, finding out where your ideal client is hanging out and what you feel comfortable doing is really going to help you to put yourself out there.
For example, you may have heard that live video marketing is hot, and I agree, it is.
Being on live video is the hottest marketing trend right now when it comes down to marketing yourself online.
But you may be feeling like I am new to all this marketing stuff, and I’m just getting myself out there trying to learn all this marketing stuff so I’m most definitely not ready to do live video. You may not feel comfortable with doing live video….. yet.
You have to ask yourself, is my ideal client on Periscope or are they on Facebook Live? If so, then yes you want to eventually get to those platforms.
When you start with what is comfortable with you, you will put yourself out there and start marketing yourself.
If you’re not comfortable with being on live video, you’re not going to do it, and you’re going to procrastinate, and you’re going to make excuses. You going to tell yourself I’m getting ready to do it, and you don’t do it, and you going to hold yourself back.
You may be comfortable starting on Instagram, if that’s where your ideal client is hanging out, or you may feel like you are comfortable in writing, so blogging may works for you. You really have to start with what works for you so you won’t hold yourself back.
2. Learn sales. There are some sales strategies that you need to learn as well. Understanding your potential client/customer, how to hold a sales conversation with your prospects, and relationship building are a great starting point.
3. Learn basic accounting when it comes down to building a business. Accounting is all about the numbers. It’s the language of business and you are building a business to generate a profit.
Numbers tell a story in business.
You’ll want to know if you’re generating a profit, if not….understand the reason why.
4. Invest in yourself.
When you are still in your day job, you really want to take some time to invest in yourself. This is the time where you want to invest in getting your website developed or getting your brand developed. This is a time when you still have money coming in from your paycheck, so you can take some of that money and start getting some things done in your business.
Also, you may want to go ahead and invest into a coach. There’s a difference in mindset when you’ve been in your job 5, 10, or 15 years, and starting an online business on the side.
When you began to step into the online business world you’ll do things a little different……. it’s a different way of thinking.
Hiring a coach can help you shift from an employee mindset over to an entrepreneur mindset, and also working with a coach can shorten your learning curve. Don’t look at it like…… “Oh, I have to spend all this money. I have to spend money over here; I have to spend over there.” Be very smart in where you invest your money. You have to ask yourself……where am I and what do I need right now.
5. Limit your distractions.
If you are trying to build your business on the side, with the goal of transitioning out of your job, you’re going to have to limit your distractions.
This will help to boost your productivity.
You really don’t have that much time to work with. You may decide to work a few hours before going to work, or work 30 minutes on your lunch break, and a few hours at night. Even during that time you have to limit your distractions so you can get things done. You’re going to have to turn that TV off, put the phone down, and get off of Facebook…I know you’re thinking…did she really say get off Facebook..yep (when you’re being unproductive:)
If you really want to start shifting things and build your business while you’re still in your 9 to 5, then these are some of the things that you need to put in place so you can position yourself to transition out of that job.
Let me know in the comments below how these tips can help you.