When you hear “social media marketing” do a sense of overwhelm come over you? You know social media marketing can help you build and grow your business, but it just seems so confusing and take so much time. I hear you through the virtual clouds… but I don’t have the time.
In the online business world, you need to have an effective social media strategy if you want to attract the right audience, get new leads, and make sales
Okay, I’m going to make it really simple for you in this post : 5 key essentials for an effective social media strategy.
1. Define S.M.A.R.T Goals
If you’re going to be using social media marketing to build your business you want to make sure that you have a social media strategy and not just any strategy, but an effective strategy. This strategy needs to be based on some social media goals.
Your goals help guide you in the right direction to achieve your business objectives (the main reason you’re using social media).
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If you don’t have a target, how will you know if you’re making any progress with your social media marketing efforts?
Will you get in your car and drive across the country without a map? Ok, maybe you will just for fun. No, but seriously if you did you probably end up getting lost or even going around in circles. Some of those interstate highways can be very confusing:)
But, in marketing your business you need to make some SMART goals, so you need to have a roadmap when you’re spending time on social media. Also, this will help you to save time.
What exactly are smart goals, you may be asking? Here’s the breakdown….
What are you specifically trying to do with your social media marketing efforts? Is it to build your brand, generate leads, sell your products and services?
Avoid goals like “I want to do social media more”, or “I want to gain more sales with social media”. You must be specific with your goals, by answering these 5 W’s
- Who is involved with the goals?
- What do you want to accomplish with your goals?
- When will the goals will be started and accomplished by?
- Which obstacles do you need to overcome?
- Why do you want to accomplish the goals?
Example: by December 31st, I will create a new social media strategy so that I can create the right content, for the right audience, on the right platforms that generate leads and sales.
It’s important to measure your results with your business objectives. How many new leads did you get last month? Choose a specific number each month to see the month/month change.
You can measure your social media based on:
- engagement (likes, comments and shares, video views)
- new leads
- sale conversions
Example: by January 31st, I will write 5 blog posts per week, create 60 Facebook posts, and create 30 Instagram graphics so that I can build my brand awareness.
Make your goals realistic. Ask yourself is it possible to achieve.
Example: Is growing your Facebook page to 100,000 followers in 30 days attainable?
Do your goals have an impact on your business objectives?
Example: Does growing your Facebook page helps you meet your business objectives?
Your goals need a deadline.
Example: by December 31st I will have an effective social media strategy.[icon name=”smile-o” class=”” unprefixed_class=””]
2. Develop a Buyer Persona
A buyer persona is a person that you would like to do business with. This is the ultimate dream client. By understanding, what your ideal client is trying to achieve will help you create the right content to solve their problems and generate new leads and sales in your business.
What a Persona should include:
- Name- Create a fictional one.
- Current Job- be specific
- Age- a specific number..not a range
- Martial Status- Single, Married, Divorced
- Interests- What does she reads? What does she spend her leisure time doing?
- Values- what is important to her in the world?
- Needs- what is she missing. What is the key essential to her happiness?
- Pain/Fears-what is she afraid of?
- Behaviors- what are her routines and spending habits?
- Aspirations- what does she really want to do in life?
3. Build an Unique Brand
What make you unique? To build an effective social media strategy it’s essential to have an unique brand. You can develop an unique brand with these 3 essential elements:
- Your voice
- Your vision
- Your visuals
Your brand is what people say about you when you’re not present. When you speak do your voice gets people to taken action? When you share your vision, does your message make an impact and influence people? Is your visual marketing strategy compelling and captivating that it evokes people to take action?
4. Create Relevant and Valuable Content
Please don’t create your content blindly. Do some market research so you can know what your audience wants. Your content topics should be the problems that your audience is looking to solve. Once you position your unique brand, you’ll want to create a community around your content. You can create a community around your blog, on Instagram or with a private Facebook group. These are just a few ideas to get you started.
Creating relevant and valuable content yields the following benefits:
- Build Relationships
- Create Thought Leadership
- Establish Credibility
- Generate Sales
5. Share on the Right Social Media Platforms
After you create your relevant and valuable content, you’ll want to share it on the right platforms. There are so many social media platforms to share your content, but you don’t want to stretch yourself thin trying to be everywhere. You can be strategic in sharing your content across multiple platforms, but when you engage with your ideal client, you’ll want to narrow it down to 1 or 2 dominant platforms.
The best way to pick the right social media platform is to identify the platform that your ideal client is already hanging out on and the one that you feel the most comfortable with initially.
You may not be ready to do a Livestream (Periscope/Facebook) broadcast, even though it’s a hot marketing trend right now. Picking the platform that you’re comfortable with, will help you show up on a consistent basis (daily); whereas feeling a little apprehensive with using other platforms can hinder you from sharing your content consistently.
Are you ready to create your effective social media strategy? Let’s talk about it in the comments below.