Marketing your business on Facebook? If not, or you’ve given up on the platform..jump back in. It’s like the hottest platform to be on if you’re using social media marketing to build and grow your business.
I have heard the stories of, ‘Oh, I tried that, but it didn’t go anywhere so I gave up.” So does marketing on Facebook work? Without a doubt it does – Facebook is the most visited website in the world, and getting seen can mean a significant boost to your business for brand awareness, new leads and sales.
When I first started with Facebook marketing, it took me awhile to figure out the best way to use the platform to grow my business. Over time, I’ve figured out some Facebook tips and tricks for building and growing my business.
The key is to have a game plan for how you’re going to build, brand and market yourself on Facebook. With that in mind, I’ve put together this list of 10 tips to get you moving in the right direction.
1. Create a page.
Sounds simple, right? It is – the problem is marketers get confused and they start a profile instead of a page. If you want to market your business on Facebook, a profile simply won’t cut it. Pages are meant for businesses and they are much more effective at getting your message out there.
What can you do if you messed up and you already made a profile for your business? There is a fix: By using Facebook’s migrate tool, you can switch from a profile to a page and best of all, you get to KEEP all of your followers. Here’s the link: https://www.facebook.com/pages/create.php?migrate
2. Promote your fan page.
First, place your fan page URL in your email signature. Now every time you send an email, it’s another chance for recipients to find your Facebook fan page.
Next, blog about your fan page. Don’t just ask your blog readers to like your page – instead, give them at least one compelling reason why they should. Now, add a “Like” option to your blog or website.
3. Cross page promote your page.
By posting on other fan pages using your page’s username, you get a visible link to your page with each comment.
4. Promote your page on Twitter.
First, place your fan page URL on your Twitter profile background. (Note: Only those using the web based version of Twitter will see your background, but this is still plenty of eyeballs.)
Second, Tweet about your page. Ask your Twitter followers to like your fan page. Again, offering them a good reason why they should like it will greatly increase your response rate.
Why should people become fans? We’ve touched on this, but it’s important: Give people a great reason to become your fan. Maybe it’s to get updates. Maybe it’s a free video, ebook, etc. Just make sure it’s something that motivates immediate and swift action.
5. Add your page URL to YouTube.
Do you create videos to promote your business? Then by all means add your fanpage URL link to your videos, either at the end of the video or at the beginning of the video description.
6. Post frequently.
If you forget about your fanpage, your fans will forget about you. Post once or twice a day with good info, updates and questions. Don’t make it all about you and your services and/or products. Instead, post about your industry, events, inspiring quotes, lifestyle images and so forth. And whenever you can, inject a little humor into the mix.
7. Ask your fans to like your content so it gets shared on their walls.
You can’t ask every time, but now and then is fine. When they like your post, more people will see it, which can lead to more fans – always a good thing.
8. Ask questions.
This one of my favorite strategies to kick-off some engagement. Get your fans involved with your page by asking questions. What’s the best way to ask questions? Simply ask an interesting question your fans may be interested in. If you get stuck on what to ask, use the fill in the blank kind of question, such as, “If you could live anywhere in the world, where would it be ____.”
9. Remember to use plenty of photos and even videos.
Written words are great, but videos are better and photos tend to get shared. So incorporate a variety of mediums into your Facebook communications.
10. Be thankful.
This one takes a little time, but it’s well worth it. Thank each new person who likes your Facebook page (you can find them by using the “New Likes” box.) This will really make you stand apart from the crowd. After all, how many people have ever personally thanked them for a Like? You might very well be the first.
Take action. None of this will help if you don’t take action and use it to promote your business on Facebook!
Let me know in the comments below which tip you’re taking action with immediately.