Personal branding has become vitally important for standing out in a crowded marketplace.
It’s imperative that you position yourself to stand out from the crowd. What is the first thing your ideal client thinks or even feels when they first see you online?
Your visual branding is a key part of your personal branding.
According to Socialbakers, Photos Make Up 93% of The Most Engaging Posts on Facebook.
To be a successful coach, consultant or service-based biz owner your brand must be a true reflection of who you’re in business.
Your personal brand is simply how you make a person feel when they’re seeing you for the first time and what people will say about you when you’re not around.
People make decisions about you instantly when they first meet you.
How is your personal brand being perceived? How does your personal brand make people feel on an emotional level? Will your ideal client say I want to work with you?
When they first discover your brand online this first impression is very important to connect with your ideal client.
The decision to read your blog or hear (videos, podcasts, Facebook Live, etc) you on what you have to say needs to stand out and speak to their pain points.
Personal branding was popularized by an article by Tom Peters first published in FAST Company Magazine (“A Brand Called YOU”) over 10 years ago. This article states ” Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business toady, our most important job is to be head marketer for the brand called You.”
The key is to make a personal connection.
When you have the solution to your ideal client problems, you’re relatable and they feel you just get them..that’s what they’re looking for.
When you have clarity on who you’re, what your expertise is and exactly how you’re going to solve your ideal client problems, it’s much easier for you to build your business. You’re the brand so having clarity and confidence helps you show up with your authentic voice and attract your ideal clients.
Believe it or not, your ideal client can feel that you’re confident in what you’re doing and passionate about what you’ve to offer. Therefore, show up and just be you…
Why do you need to develop a personal brand?
Your personal brand is who you’re as opposed to what you do. What you value will reflect in your personal brand to others because people don’t buy into what you do they buy into why you do it.
The values you stand for and your core beliefs are very important to building your personal brand. They lay the foundation for everything else that you do in your business so be clear on how you’re trying to position your brand.
Personal branding is about perception . What you stand for is how people are going to perceive you so make sure you’re clear on how you want to be perceived.
Stand-out with your expertise… What will you be known for? When your ideal thinks of you..they’ll say oh she is known for so-and-so and that will differentiate you in a crowded marketplace and help you stand out.
At the end of the day, one of the great things about developing your personal brand is that it gives you the opportunity to really decide who you want to work with. Also, by positioning yourself you’ll start to appeal to people that are like you.
They’ll get to know your brand and your expertise …..and your part is to get your message out consistently in these top 3 ways:
- Using social media (Facebook, Twitter, Instagram, etc)
- Going Live (Facebook Live, Periscope, Blab, etc)
What is your personal brand? Let me know in the comments below?