Oh to write a blog! Blogging is a whole new way of writing than what you were taught in traditional school.
Blogging is like keeping a personal journal that is your original content written in your own voice.
In business, blogging is a form of online marketing and can help you get your voice out into the world and attract your ideal clients.
When starting out as a new online entrepreneur, it can be quite challenging. As I take this journey using blogging as a marketing strategy, I would like to share with you tips and strategies I learn along the way.
Well, I am sharing with you 4 Basic Strategies that I’ve implemented to write effective blog posts.
Let’s be truthful. People are in a hurry, and when they are looking for information they want it quickly and concisely. By using short paragraphs and a visual image it help makes your content more scannable.
Therefore, when you write your blog post you don’t need to be overly verbose-just make your point, perhaps link to another related post within your blog for further detail. You can also link to other online resources that you feel will be valuable to your audience.
You’ll want to be brief most people are doing a quick scan. Here are some types of posts you can start with:
• List of items are very popular.
• How-tos are some of the most popular post you can right.
• A visually appealing infographic with facts, figures and statistics about a topic.
There are many more types of blog posts you can write for your audience. Once you start and review what is working, then you can adjust.
The use of bullets in a blog post helps the reader to quickly see your main points. Also, they can help your readers to clearly understand what you are trying to point out.
These are some great ideas that you may use bullet points for:
- action steps
Emphasize what you really want to stand out in your post. This not only draws the attention to your reader, but it’s an SEO tip that helps Google finds your blog on the web for your keywords. Remember, your readers are quickly looking for information to help them with their problems and scanning through your post quickly. Bolding some of your text will get them to slow down and read in detail of what you want them to read.
4. Build a Story
You can tell a story, please not a novel. Just a short that relates to your blog topic. A story helps you build relationships with your readers. Also, they make you more human.
Telling stories with your blogging allows you to differentiate yourself from your competitor. This is how you can showcase your personality and stand out in the marketplace.
There is only one unique you, use that as your advantage to blogging about what you love and don’t worry about the competition.