How are you showing up on social media? Social media is a fast moving media channel where information is being shared so fast it may be hard to keep up.
However, if you strategically approach social media with a purposeful game plan you are in a better position to engage with your target market and open lines of communications
In this post, I’m sharing with you 5 tips to be more purposeful with social media.
1. Be Helpful
People are showing up on social media to find solutions to their problems. During your content creation time for your target market, research people problems and create some solution- based content to help them find you.
2. Answer Questions
Social media is the place where communications are happening 24 hours days/365 days year. According to Mashable, there are 5 levels of effective communication in the social media age. This is definitely a place where you purposely want to show up and participate by answering questions from your target market.
3. Share Valuable Content
Today, social media marketing is shifting to become more of a content creation landscape.
Marketing valuable content that educate your audience, teach them a strategy and give them some valuable tips will help you turn prospects into buyers and buyers into fans.
Creating valuable content can be used with these 5 benchmarks
4. Reach Out To People
You are working on building relationships with your target market. To get the communication started you simply start by reaching out t o people this can be done in several ways.
- Make a comment on their post, page and/or tweet
- Connect on a common ground
- Propose a non-competing partnership
5. Make Connections
There is an audience waiting to connect with you. Take the time to focus on the needs of your target market needs and listen to what they are asking for. Be human it makes you more personable. Be authentic by being yourself. Be Social by educating, entertaining and engaging your target market.