You’ll want to plan some time on this to make sure you’re targeting the right people and you clearly understand what they want. Also, make sure your target market are mostly likely to buy what you’re offering.
There are 2 factors you need to include in your research of your target market for the best results. One is to focus on the demographics and the other one is psychographics. You really want to try to get in the mind of your target market.
Here’s 13 tips to help you define your target market:
4. Income Level
5. Education Level
6. Martial or Family Status
11. Interest and Hobbies
You can start this market research online by reviewing articles , blogs, online forums and social media. These are just a few to getting you going.
Once you find your target market, it will be easier to market your message. You want your target market to feel like you’re talking directly to them. It’s like a direct response message (more on this in a future post).